An Industry
Publication
1927
Woman
Runs Big Paper Business
and Manages Home and Nursery
A woman need not hesitate between having a career or marrying
and having a home. She need not if we take Mrs. Herbert Henry
Miller's experience for it. For she has both. And one does not
interfere with the other.
Out on Long Island where she has a pleasant colonial home, where
she is known as Mrs. Miller. But to most of her business associates
she is know as Miss Alice B. Massa. She is the treasurer and efficient
manager of the A. B. Massa Paper Company.
But just as efficiently does she manage her home and direct the
upbringing of the brown-eyed boy who calls her "mother." Five
years ago she organized her company. Two months later she was
married. So her two interests have gone along together for the
start.
"We
sell all kinds of specialties," said Miss Massa. "some new use
is constantly being found for paper, and we try to keep abreast
of the times and supply the need."
Learned business from Father.........
Alice Massa grew up with a knowledge of the paper business. She
is the daughter of Ambrose B. Massa, who was a paper merchant
in Brooklyn. While a student in the Girls' High School in that
city she spent her Saturdays and spare time helping in the work
of her father's office. At the end of her school days she went
into the large wholesale paper concern. She filled consecutively
all the positions from stenographer to buyer.
Then came the opportunity, when the firm failed, to start a business
of her own. There was some risk. The war had disturbed the paper
market and normal conditions had not yet returned. But she took
the chance. Her venture prospered. The business grew and doubled
in volume in a few years. Now in the warehouse there is between
$60,000 and $70.000 worth of paper that will be transformed into
posters and cartons and into all the many other forms in which
the modern world uses paper.
Looks like a Girl.........
Miss Massa has brown eyes, and her clear, level gaze holds your
attention. She is young. You would think her a girl instead of
a business executive with a force of salesmen and office workers
under her direction. You realize when you enter her office that
it is no man's stronghold.
There is a feminine touch that antigue mahongany gives. there
are photographs of the boy and the husband on the wall - pussy
willows in a Delft blue jar. And the occupant of the office herself,
dressed in a becoming frock that matched her eyes and hair added
to that effect. But the business that goes on in her private office
has neither masculine nor feminine qualities, for success is just
a matter of sensing the right opportunities, of being on the job
when needed, of keeping everlastingly at it. And women today have
found out the secrets of success.
"I
tell my salesmen not to be discouraged if they don't get an order
the first time they call or even the dozenth time. Perseverance
eventually wears down resistance. But he must know the line. The
purchasing agent with whom he is dealing may not know exactly
what is needed-there are many sizes and grades of paper and cardboard
in stock. But if the salesman knows and shows that he knows he
is almost certain to get an order, if he is not to easily discouraged."
"Your
customers are mostly men. Do they object when they find a woman
at the head of the firm?"
What Do You Know ?
"Sometimes." Miss Massa's eyes twinkled. A man will callup and
when a feminine voice answers he objects strenuously, especially
if he is a new customer. "I want to talk to a man. What do you
know about paper?" he protests. I urge him to tell me what he
wants and suggest that perhaps I know more about paper then he
thinks.
"When
the order has been filled to his satisfaction he is apt to call
again. ' I want that girl I talked to the first time. She knew
just what I wanted.' Men are becoming more used to women as heads
of business and most of them do not resent our position in the
commercial world as they once did."
"Recreation,"
we suggested.
"Oh, I believe a business woman should have some change. I belong
to a couple of bridge clubs and I take a few hours off once or
twice a week. The office knows where to call me if I am needed.
Bridge, though, cannot compare with business for thrills."
Her husband's business is quite distinct and apart form her own,
but each enjoys discussing the other's interest.
Life, Miss Massa insists, does not grow stale with so many interests.