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An Industry Publication
1927

Woman Runs Big Paper Business
and Manages Home and Nursery

A woman need not hesitate between having a career or marrying and having a home. She need not if we take Mrs. Herbert Henry Miller's experience for it. For she has both. And one does not interfere with the other.

Out on Long Island where she has a pleasant colonial home, where she is known as Mrs. Miller. But to most of her business associates she is know as Miss Alice B. Massa. She is the treasurer and efficient manager of the A. B. Massa Paper Company.

But just as efficiently does she manage her home and direct the upbringing of the brown-eyed boy who calls her "mother." Five years ago she organized her company. Two months later she was married. So her two interests have gone along together for the start.

"We sell all kinds of specialties," said Miss Massa. "some new use is constantly being found for paper, and we try to keep abreast of the times and supply the need."

Learned business from Father.........
Alice Massa grew up with a knowledge of the paper business. She is the daughter of Ambrose B. Massa, who was a paper merchant in Brooklyn. While a student in the Girls' High School in that city she spent her Saturdays and spare time helping in the work of her father's office. At the end of her school days she went into the large wholesale paper concern. She filled consecutively all the positions from stenographer to buyer.

Then came the opportunity, when the firm failed, to start a business of her own. There was some risk. The war had disturbed the paper market and normal conditions had not yet returned. But she took the chance. Her venture prospered. The business grew and doubled in volume in a few years. Now in the warehouse there is between $60,000 and $70.000 worth of paper that will be transformed into posters and cartons and into all the many other forms in which the modern world uses paper.

Looks like a Girl.........
Miss Massa has brown eyes, and her clear, level gaze holds your attention. She is young. You would think her a girl instead of a business executive with a force of salesmen and office workers under her direction. You realize when you enter her office that it is no man's stronghold.

There is a feminine touch that antigue mahongany gives. there are photographs of the boy and the husband on the wall - pussy willows in a Delft blue jar. And the occupant of the office herself, dressed in a becoming frock that matched her eyes and hair added to that effect. But the business that goes on in her private office has neither masculine nor feminine qualities, for success is just a matter of sensing the right opportunities, of being on the job when needed, of keeping everlastingly at it. And women today have found out the secrets of success.

"I tell my salesmen not to be discouraged if they don't get an order the first time they call or even the dozenth time. Perseverance eventually wears down resistance. But he must know the line. The purchasing agent with whom he is dealing may not know exactly what is needed-there are many sizes and grades of paper and cardboard in stock. But if the salesman knows and shows that he knows he is almost certain to get an order, if he is not to easily discouraged."

"Your customers are mostly men. Do they object when they find a woman at the head of the firm?"

What Do You Know ?
"Sometimes." Miss Massa's eyes twinkled. A man will callup and when a feminine voice answers he objects strenuously, especially if he is a new customer. "I want to talk to a man. What do you know about paper?" he protests. I urge him to tell me what he wants and suggest that perhaps I know more about paper then he thinks.

"When the order has been filled to his satisfaction he is apt to call again. ' I want that girl I talked to the first time. She knew just what I wanted.' Men are becoming more used to women as heads of business and most of them do not resent our position in the commercial world as they once did."

"Recreation," we suggested.
"Oh, I believe a business woman should have some change. I belong to a couple of bridge clubs and I take a few hours off once or twice a week. The office knows where to call me if I am needed. Bridge, though, cannot compare with business for thrills."

Her husband's business is quite distinct and apart form her own, but each enjoys discussing the other's interest.

Life, Miss Massa insists, does not grow stale with so many interests.

©2003 AB Massa Paper Corp.